Stefan Glowacz has never considered his sponsors as anonymous money resources. He sees them as companions and partners working together towards goals which require a high level of perseverance from both sides. Successful expeditions, far from the beaten path, can’t be programmed and guaranteed.
To gain more than the usual awareness effect for his partners, but measurable practical use, for example product development, he definitely defines as his responsibility. Part of this is the philosophy to stand behind the partners products by 100% and to cooperate constructively with commitment and dedication. Ultimately, there is an old saying which as well suits outdoor sports: "A good partner is like old wine, it just gets better through the years."